P R I N T C A M P A I G N
Winner of 2015 American Graphic Design Awards
CD – Adam Hull / AD – Sarah Sarwar / Designer – Ruben Ramen
Mustang has been long known for touting speed and muscle, but in 2016, Ford wanted to reach out to a new audience–people who saw the Mustang as a source of inspiration and energy. To express this idea visually, I injected emotion, personality and energy into the pony logo to convey what it feels like to drive a Mustang in a simple, pure way.
V I D E O C A M P A I G N
CD – Adam Hull / CW – Erik Moe / AD – Sarah Sarwar
The print underscored our documentary web series, where twelve people on the brink of a personal breakthrough were presented with the opportunity to pursue their long-lived dreams. We also gave our cast the opportunity to drive the 2015 Mustang for the first time, and the adrenaline and energy the experience provided propelled them to face these challenges head on.
CD – Matthew Jacobson / AD – Sarah Sarwar, Trish Garcia, Andy Gregg, Camilo Medina, & Grace Hamann
The AIGA “Head, Heart, Hand” Design Conference celebrated the three aspects that inspire us as designers: our ideas, our passion, and our craft. The visual identity system was inspired by this idea, and highlighted all conference attendees by featuring their faces (head), their favorite color (heart) and their work (hand). I designed the 100+ page program, postcards, name badges, tickets, digital media, and the main stage presentation slides.
B R A N D I N G
CD – Suzanne Michaels / CW – Katie Clune / AD – Sarah Sarwar
The Website: BeingGirl is a site dedicated to empowering and teaching girls about the changes happening in their bodies. I had the opportunity to give the brand a modern face-lift by a total site-redesign, including tools like the "Period Predictor". I also single-handedly developed a comprehensive global brand standards guide, which was adapted globally across 50 countries, from Argentina to Venezula.
The Newsletters: The newsletters for BeingGirl were slavishly dedicated to a templated design, but when I got the project I wanted to have more fun–so every month I designed a completely new landscape for the content to live in.
I L L U S T R A T I O N
CD – Lauren Crane / CW – Cristina Lorenzetti / AD – Sarah Sarwar
Created these illustrations for Instagram to celebrate the generosity of Team Detroit employees during the holidays.
C A M P A I G N
CD – Anne Goetz / CW – Robyn Tenenbaum / AD – Sarah Sarwar
Pro Line is a series of luxury, high-powered appliances being launched by KitchenAid. The art direction of the campaign was inspired by the automotive quality of their features and design.
M O B I L E A P P
CD – Matthew Jacobson / CW – Alana Beseau / AD – Sarah Sarwar
Whirlpool believes that technology should simplify the things we do everyday. To expand on this philosophy, we created an app that made laundry easier (& sorta fun!). I was the lead art director on this project–designing an infinite amount of screens, and also worked closely with our programmers to create enjoyable interaction experiences.
B R A N D I N G
Sweet Revival is an antique & coffee shop inside a revived old church building. I designed the logo identity, business cards, postcards, and signage materials.
S T O P M O T I O N
CD – Adam Hull / CW – Angela Pagura & Jeremy Smith / AD – Sarah Sarwar, Ben Howard, & Mark Bryant
Nanoblocks is a fun brand with a big heart, but a small budget. In order to highlight the fun without breaking the bank, we created simple stop-motion videos of Nanoblocks characters using my iPhone and a little ingenuity.
I D E N T I T Y D E S I G N
CD – Matthew Jacobson / AD – Sarah Sarwar & Andy Gregg
Designed the logo identity for the Chicago Park District’s “Night Out in the Parks”, which was featured on brochures, social media, and signage designed by Andy Gregg.